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Livsstil Brand Guide

SKILLS: Interaction Design, Branding, User Experience, Typography, Product Design

DATE: 2016

UX DESIGNERS: PB&Jane

Livsstil (Brand Guide).


Livsstil is a luxury fitness and lifestyle brand startup. We started by guiding the company through a naming process and establishing their ideal user-base. Their goal was to identify the constant relationship between people, nature’s elements, and the natural desire to be healthy in an ever-changing world.
A complete visual identity was designed including: logo/wordmark, color palette, and a complete typography system. Centered on the Swedish mantra of “minimalism” and clean design we were able to create an extremely compelling brand that will stand the test of time.

The Livsstil project is now complete. Travel over to the site to see the full design come to life.

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