What does branding cost?
It adds value to your business. Do you see brand identity design as a cost, or an investment?
There is a lot of debate on what the right price for identity development should be. The short answer is it really depends. A lot of factors and needs have to be considered. The size of the business is one of them. Looking to get an idea of what it would cost to work with us? Here’s a very loose estimate on what we charge for brand identity/corporate design.
That’s great and all…but how much does it cost?
- Solopreneur $2,500- $7,500
- Small Business $7,500-$15,000
- Medium Sized Business $15,000-$75,000
- Enterprise $75,000 – $250,000
Why these prices cost? Of course you and/or your team can attempt refreshing your brand internally, but often times you may be to close to your business goals to approach your branding needs with an objective eye. All the time you waste trying to do “branding” task yourself is really costing you more in terms of productivity, efficiency, and billable hours. That is why it is a good idea to seek out a branding expert to influence and drive change.
There is so much that goes in to identity development for a company of any size.
- naming & tagline development
- brand strategy
- design or restyling of logos, typography and color palettes
- visual language and photography style design
- collateral design
- packaging design
- stationery design
- brand identity guidelines
- digital asset management systems design
Your brand is often the first point of contact for prospective clients or customers.
It’s the one thing that they’ll see before anything else. The old adage “you get what you pay for” is relevant here. I’m not sure that you can spend $300, $400, $500 on a logo and expect to get a great return on that investment. The bottom line is, the more you invest, the more likely you are to get a better quality, stronger brand that resonates with your target audience.
Remember great branding is a product of more than just aesthetics. It is greater than a logo, website, or business cards. Great branding is a part of your business model and shouldn’t be looked at as an after thought. When it comes to budgeting for your brand be realistic about your goals and for Pete’s sake…be willing to invest in doing it right!